Interactive Advertising in Print Media

Advertisements today have to be either very well placed or very interesting to have proper appeal on the masses. Most print advertisements go ignored by readers and of course advertisers are always coming up with new ways to capture audiences.

None more can be said about CW Network‘s live twitter feed in Entertainment Weekly magazine and Lexus‘s animated ad in Sports Illustrated magazine.

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Saline Powered No-Battery Lantern, Doubles as Charger

Hand held torchlights and lanterns are useful where you need to shine some light during an emergency, such as a power outage, but these are only as useful as the length of their battery life.

In a category all of its own, Japan’s Green House Co. Ltd. has come up with a lantern that runs solely on salt water. What’s even better, the device also doubles as a USB charger.

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Never Worry About Spills With Logitech’s Washable Keyboard

Keyboards are essential in everyday computing, whether it’s for typing a URL, a blog post or an IM message. Although there are other methods of text input in computers today, I believe most will agree with me when I say that the keyboard is still the fastest way to input text into your computer.

When working though, our electronics should be always be kept far away from liquids, but with Logitech’s keyboard all your worries of spillage can be put to rest with their K310 washable keyboard.

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Moleskine and Evernote Team Up to Create Smart Notebook

When one thinks of a high quality notebook or sketchbook, what comes to mind first would be the Moleskine brand. Digital notebooks have also become increasing popular over the years with the advent of tablets and smartphones.

Match the two together and you have the Evernote Smart Notebook by Moleskine and Evernote, with their online collocation and storage app that allows you to sync to different devices and browsers.

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Intel & IDT Bringing Wireless Charging Tech In 2013

Charging up devices is essential in our daily lives as our technology becomes increasingly smaller and portable allowing us to bring with us our trusted mobile phones, tablets, computers, cameras, you name it.

Intel and Integrated Device Technology (IDT) are working together to make our lives more convenient by making wireless charging technology available by next year.

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Quirky Printers: Smell Postcards, Chocolate Photographs, Sunlight T-Shirts

Printers have long since been used to create many a document, artwork and even self-made books. We’ve also seen amazing 3D printers that make model work a piece of cake.

Now here are some more innovative uses of printers that people have thought up of: Printing smells, chocolate photographs and using a bit of sunlight to print on fabric.

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Korean Researchers Develop Flexible Battery

Various flexible technologies have been invented, from displays to circuits to memory, so the next logical step in the process would be to create a battery to go with it. Up until now, flexible batteries have eluded manufacturers, but researchers from Korean Advanced Institute of Science and Technology (KAIST) have come up with a bendable lithium-ion battery that may just make that flexible phone a reality.

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Pedestrian Detection System Using WiFi Direct

For as long as cars have existed, there have been systems and devices in place to prevent people from running into pedestrians. A vigilant driver is always good for prevention, but add on top of that a wireless pedestrian detection system and hopefully more accidents can be prevented.

General Motors (GM) in the US is putting together some new WiFi technology into their detection system and are currently in midst of testing it.

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Project Holodeck Aims to Give Gamers a VR Experience

The holodeck in Star Trek: The Next Generation may be one of the best fictional examples of a virtual reality out there. Now imagine this concept brought into your very own living room.

With the Occulus Rift VR display, those dreams may become reality sooner than you may think.

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World’s First Solar Geo Plant in Nevada

Electricity is something most, if not all of us take for granted every day. We rely on it for our comfort and also for convenience. To generate this electricity we need resources, some reusable and some not.

For the first time ever, Enel Green Power has set up a power plant that generates electricity from both geothermal and solar energy.

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