Hey, did you know how much cash there is in computer pixels? The computer games industry is a real big money generator, with sales of over USD 22 billion in 2008 according to the Entertainment Software Association. That figure does not include sales lost through piracy issues! Piracy is the main way computer games companies [...]

In-game advertising, for lack of a better word, remains the Holy Grail to countless advertising agencies eager to find a way to reach gamers. Why gamers? It seems that gamers represent a highly valued demographic, that of 13-39 year old males. Ever since computer games evolved from green screen pixels into a billion dollar industry, [...]

Gillette is such a n00b. Gillette, ever the enterprising company, decided to introduce a razor, the Gillette Fusion Power Gamer Razor, for, of all demographics, GAMERS. Good, Bad idea, or downright Ugly marketing strategy? Was that tumbleweed blowing by? Oh no, that was a ball of shaving cream. Either way, the razor, which boasts of [...]

Fancy playing Tiger Woods in a head-to-head match-up in his own video game? Steve Ward of Nhill Australia reckons it is better than being crowned Gaming Champion in Gillette-EA Sports Champions of Gaming Tournament 2009. But as I read about the EA tournament, what struck me was that there was not a single Asian winner. [...]

Nintendo have been fighting piracy ever since the days of the SNES (Super Nintendo Entertainment System). Even up to the days of the Dreamcast, they have adopted the stance that games should be on proprietary format (cartridges, special Dreamcast media, etc) but for the Wii, they have decided that maybe the reason why they’re not [...]