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Interactive Advertising in Print Media
22Oct2012 Filed under: Others, Software & Technology Author: Rebekah
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Advertisements today have to be either very well placed or very interesting to have proper appeal on the masses. Most print advertisements go ignored by readers and of course advertisers are always coming up with new ways to capture audiences.
None more can be said about CW Network‘s live twitter feed in Entertainment Weekly magazine and Lexus‘s animated ad in Sports Illustrated magazine.
The US cable network CW recently ran a very special ad in a limited edition of Entertainment Weekly that incorporated a screen that runs a live Twitter feed of the network’s Twitter account. The ad is basically an embedded LCD screen powered by an Android device that has 3G connectivity.
Watch the video of CW’s Live Tweet ad here.
The second interactive ad is from carmaker Lexus, in the US edition of Sports Illustrated, which works by combining a print ad with an iPad to create an AR experience for the reader. The iPad app projects an animation through the page when viewed in a darkened room. Lighting effects and music makes the ad come alive from the page.
Watch how the Lexus ad works here.
These ads are rather gimmiky, but it sure shows that people are trying to incorporate digital technology into old print media. How successful these ads are as a promotional tool is questionable, but I think they’re a creative way to make print ads entertaining.
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October 22nd, 2012 at 10:31 am
very interesting stuff… the ad that really caught my eye was the Lexus ad, might be doing a bit more research into that.
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October 23rd, 2012 at 3:16 am
I reall ylike the tech and have used it a number of times.
Technology Blog
October 23rd, 2012 at 11:33 am
No doubt there are many of us looking for reliable online advertising methods due to some cheap and fast services. Moreover your mentioned interactive ads are a great source to get more business and to capture our audiences.
Apoteka Online
October 23rd, 2012 at 3:09 pm
I haven’t heard for this. Very interesting idea.
go to androids
October 23rd, 2012 at 4:33 pm
Really nice blog. It was excellent and very informative. I have read a few of the articles on your website now, It’s really a great and useful piece of info.
Jimi Ellis
October 24th, 2012 at 8:55 am
I think anything interactive for the customer is great, curiosity killed the cat as they say, if it hasn’t got an element to it, it goes straight in the trash. Great ideas!
Edwin
October 24th, 2012 at 10:33 pm
Amazing! I love this post very much.
Brian
October 26th, 2012 at 3:59 am
Advertising just keeps getting more advanced, doesn’t it?
Margaret Louis
October 26th, 2012 at 6:20 pm
I think it is truly amazing when we see something fresh and exciting new driven by technology. I also think we have to be mindful about what we are subjected to by way of creative marketing messages and stay in the present remembering all these clever gismos and gadgets are designed to make us part with our money.
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October 27th, 2012 at 8:30 am
epic post, things like this are gonna be needed soon
Derrick
October 27th, 2012 at 4:33 pm
Cool magazine but it seems like you can’t get away from the TV and read in peace these days.
John
October 28th, 2012 at 2:48 am
Interesting post. I never heard about it before thanks for sharing it here.
Kashif
October 30th, 2012 at 3:26 pm
Everything which is interactive is really useful and has power for anything. This type of advertising will surely give better results for advertisers.
Architectural Finishes
November 1st, 2012 at 3:30 am
Interactive ads are innovative and new but are they really effective? I would like to see a breakdown in numbers how effective these ads are when compared to more traditional print media ads.
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November 6th, 2012 at 12:16 pm
Interesting post. I never heard about it before thanks for sharing it here.all these clever gismos and gadgets are designed to make us part with our money.
wordgeist
November 10th, 2012 at 3:03 am
I prefer to pay just not to see soo much ads they are so distracting when you are trying to read
Word Templates
November 10th, 2012 at 3:52 pm
Interactive printing advertising is really a great feature, now a days everybody is looking for interactive features everywhere, This will prove to be excellent marketing strategy.
Yard Signs
November 15th, 2012 at 4:40 am
Very interesting ideas…but is it worth the cost? Not everyone has a tablet, so the Lexus ad might not work for a company that is trying to appeal to a broader market. The CW idea would be better for reaching a broader audience, but again, is it worth the cost?
Arte
November 27th, 2012 at 3:53 am
It is so true that people are becoming more a more numb and uninterested about advertising. You really need to think out of the box if you want to capture any attention. I like the ideas you have exposed. I think interactive outdoor posters are already making a lot of success.
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November 27th, 2012 at 7:31 pm
The ads developed as much as Smartphone’s, iPod and other gadgets. It is important to always be first with the latest.
Personal Blog
December 6th, 2012 at 1:56 am
Advertising is a good source of popularity of anything. There are different ways to advertise of products. This advertise process create great interest and charm in people. Thanks to share this post.
Brian
December 6th, 2012 at 2:05 am
Well, I’m not sure what you just said, but not all advertising is created equal, which is why these creative new ways to do it are being developed. Expect more of the same as time goes by.
Monique
December 10th, 2012 at 1:49 pm
The companies who make ads should change their advertising style. People want a different thinks and more unique ads. So if your motive is to get public attention, then you will must to do something different.
Sue
December 16th, 2012 at 12:20 am
Perhaps my advertising style dates me, but I think the focus on long term advertising effectiveness is being forsaken in favor of cut-through-clutter sensationalism. Not sure that anyone is focused on measuring the impact, as much as wowing the client.
Property Marbella
December 16th, 2012 at 2:24 am
The market to reach the clients most found new ways al the time, this can be a new way.
Guillermo
December 20th, 2012 at 4:34 am
Thank you very much for this. I do agree that in order to get attention to you ad, oftentimes you really have to think of something different and larger than life.
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December 26th, 2012 at 12:08 pm
i got really exited after watching the lexus ad. Its very creative and new.
ppc professionals
December 28th, 2012 at 9:51 am
I like the way things have become more interactive today.
Cindy
December 29th, 2012 at 2:15 am
This I think will not fly. What is the point of holding your ipad next to a magazine???? When you are reading, do you hold both a magazine and an ipad together? Nice tech but doubt it will sell.
James
January 27th, 2013 at 7:24 pm
Love the idea, not sure if this will work yet though. I watched the Youtube video showing the Lexus ad and it looks digitally added. I would like to see the magazine in person with this ad in it.
- James
Michael Kohn
January 28th, 2013 at 5:50 am
The CW ad is amazing but it would never be compatible with mass print of a magazine.
Latest Technology
February 5th, 2013 at 12:26 pm
The early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing. But nowadays the audience is trying to incorporate digital technology into old print media. Nice informative stuff.
Vicky Raja
February 22nd, 2013 at 11:50 pm
Of course, the advertisement is required for making some awareness about our product…..
Eugsam
March 14th, 2013 at 7:47 pm
I loved the one about Lexus.