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Many critics have poured heaps of vile and vitriol on Apple when rumblings that they are resisting the use of Flash on their mobile iPhone OS system. For years now, the battle between Adobe and Apple raged on with Adobe playing the role of the ‘good guy’ and preaching to Apple to allow Flash to run on the iPhone OS, while Apple has stonewalled every single attempt, often not doing a great PR job of explaining why they don’t allow Flash to run on their device.
Most critics branded Apple for being a megalomaniac hell bent on keeping third party content developers out of the iPhone OS platform, as Flash is commonly used in advertising. They say that by retaining control on exactly how the iPhone OS will perform, they are quashing creativity and unfairly banning the competition from having their technology fairly represented (Flash technology forms a core part of the Internet for many years now, from Flash videos found in Youtube to user-navigation systems of most websites).
Well, Steve Jobs finally came out with an open letter detailing his ‘thoughts on Flash’, but mostly goes on to defend Apple’s action in disallowing Flash to run on their mobile operating system. And the arguments are surprisingly practical, if not convincing.
First, there is the problem of speed. Flash content, especially Flash video, relies on software to decode. The modern H.264 format is far more advantageous because most modern mobile devices, including the iPhone/Pod/Pad, come with a hardware chip dedicated to decoding H.264 format videos. Hardware decoding is far more efficient than using Flash video and thus can be very important especially in a power (both processing power and battery power) limited mobile devices. I have always believed this, but Steve Jobs claimed that a Flash video can only run for about 5 hours before the battery drains, while using H.264, 10+ hours of playback can be expected. This is certainly no trivial figure.
Second, Flash technology is designed around the PC, with many triggers for mouse roll-over and clicks. None of this is possible in a touch device such as the iPhone OS because there is no concept of mouse, hence most websites that rely on Flash for navigation has to be rewritten anyway. And Apple advocates that people move away from Flash and onto HTML5, which contains enough new instructions to emulate the smooth animations and menus reminiscent of Flash.
Steve Jobs goes on to detail a host of other flaws of Adobe/Flash, including security and the fact that by moving to Flash, it’s just moving to a different closed system, this time controlled by Adobe instead of Apple.
Whatever the case, I believe that there is real reason why Apple continues to fight Adobe by now allowing Flash to run on their device. By motivating people to move away from Flash and onto HTML5 (which is a true open standard), Adobe is certainly more at risk here. Well, whatever the case, at least now you have heard both sides of the argument.
G Web
June 1st, 2010 at 4:21 pm
Flash is slow and impractical, and even when we talk about web design we dissuade customers from using it, as it slows the loading speed of their web pages. It comes as no surprise that it is not mobile friendly enough so I suggest a mobile friendly, open source version should be developed by Adobe if they want to gain access to the iPhone market.
Horizon
June 1st, 2010 at 4:35 pm
Just as Google wants to dominate the world, so too does Apple.
aggelies
June 1st, 2010 at 7:40 pm
The arguments that Steve Jobs addresses are very convincing.
The release of HTML 5 will make Flash somehow obsolete.
pays to live green
June 1st, 2010 at 9:42 pm
I think it is ridiculous that Apple continues to prevent flash from being on their devices. Who knows when HTML5 will be released and when the browsers begin to adopt the new standard. I think Apple needs to get over themselves and support a software than is heavily used throughout the web, regardless of how “flawed” Apple sees it as being.
sell your textbooks
June 2nd, 2010 at 2:19 am
I understand why Apple doesn’t want to allow flash and they may be getting a lot of backlash for it, but bottom line it’s their product and they can do what they want with it, and people will still buy it.
Komodo Dragon
June 2nd, 2010 at 5:12 am
Well at the end of the Day, it is Apple’s hardware device and if they don’t choose to take flash onboard, then its an opportunity for another competitor to come in and use if they so choose. Either way, I am sure Apple knows what its doing.
mobile phone
June 2nd, 2010 at 2:58 pm
This topic got my blood boiling when Steve first posted this. I’d rather not go into it any more as it isn’t good for my health.
Komodo Dragon
June 2nd, 2010 at 6:50 pm
@mobile phone, oh my
You shouldn’t of even clicked threw the post to read the
hehe
aggelies
June 2nd, 2010 at 6:58 pm
Quote from a wired post about the same topic:
“Flash has evolved from being a mere animation player into a multimedia platform capable of running applications of its own. That means Flash would open a new door for application developers to get their software onto the iPhone: Just code them in Flash and put them on a web page. In so doing, Flash would divert business from the App Store, as well as enable publishers to distribute music, videos and movies that could compete with the iTunes Store.”
Makes sense?
Gobankingrates
June 3rd, 2010 at 4:29 am
Hey, I had no idea why they didn’t allow it either! But now at least we have an idea of what’s going on….
Chris
June 3rd, 2010 at 4:58 am
Whilst at one level I can undestand Apples desire to exclude Flash from their products, I think that Adobe has so well permeated the technology space, that in the end Apple may well surrender to the inevitable.
kl-stock
June 3rd, 2010 at 12:16 pm
I guess they don’t allow Flash coz of user experience. If Google keeps the Android & Nexus system more open, then it could be a threat to Apply in the longer term.
mobile phone
June 3rd, 2010 at 1:12 pm
@Dragon, I only clicked on it cause I thought there was something new on the story. The fact is, I’m past it all, and am perfectly fine living my life without apple products.
Season
June 3rd, 2010 at 9:37 pm
It makes sense but Steve is just way to stubborn. There are ways in which you can compromise and make everyone happy. Having been with Apple for many years I’m actually considering upgrading from my 3gs to an HTC instead of iPhone 4g.
Data Analysis
June 3rd, 2010 at 9:40 pm
Yes it’s about who controls the environment. The rest is after the fact rationalisation
ahyuen
June 3rd, 2010 at 11:50 pm
Steve wants users to keep buying games from apps store, not getting from large pool of good games on flash, that’s one of the reason
Laptop Briefcase
June 4th, 2010 at 2:10 am
Yes it totally sounds like Apple is partly doing this to prevent losing money through apps that are not sold through their store. I’m sure Apple programmers are competent enough to make flash work on the iphone & ipad, but they have little to gain from this move. I could imagine Apple demanding money from Adobe to support it and then Adobe refusing, resulting in this backlash.
Komodo Dragon
June 4th, 2010 at 8:38 am
@Laptop, sometimes that is the case, where the Software Company like Adobe would have to pay to put its software onto the iPhone. I’ve seen this with racing video games… where the developer has to pay the car manufacturer, in order to have them in their game. Kind of odd… to think about it, where the manufacturer in that case stands to gain alot of free advertising, but at the same time, I suppose they are profiting from it so… I could see both sides.
aggelies
June 4th, 2010 at 8:25 pm
In the end it’s all about money..
G Web
June 4th, 2010 at 9:31 pm
@ Pays to live green – html 5.0 is due for release sometime this year, so it is not far off and flash must be stressing about this fact.
Sony Laptop Computers
June 4th, 2010 at 10:10 pm
I think you are partially correct about the megalomaniac status of apple. Apple does a lot of weird things because they think they are pretty much untouchable. Until somebody can come by and knock them off of their white horse, I expect to see the same type of attitude towards whatever or whoever they want to.
Porno
June 5th, 2010 at 12:30 am
actually i dont think like the others.. It isn`t all about money..
Laptop Briefcase
June 5th, 2010 at 1:24 am
While I’m sure money plays a huge part of this move, I can see where some of the technical details could make this move much easier for Apple to make. They are known for their secure virus-free hardware. They wouldn’t want to risk that reputation on a potential security loophole.
Kitkat
June 5th, 2010 at 1:03 pm
Sad to say, Apple will pretty much be untouchable for the next few years or until Steve Jobs goes, whichever is earlier haha! The iPad is proving them brilliant yet once again, that should last 5+ years at least until the Koreans come up with a $5 version.
mol
June 6th, 2010 at 7:25 am
i hate flash is so slow and not search engine friendly
aggelies
June 6th, 2010 at 8:23 am
You are right Laptop. At the end you get a product that lacks some features, but is secure, at some extend but that’s another story.
The choice is always yours to buy or not.
Komodo Dragon
June 6th, 2010 at 10:00 am
@Kitkat, lol I really like that, the “five dollar” version, good one! Hey… if they can do it… that means we are probably in a good tech position in 5 years time. Or am I wrong on that one? lol
mobile phone
June 8th, 2010 at 5:32 am
Why is it that people still think Apple is such a Juggernaut? Anyone want to show me a single markeshare that they hold. Not the PC world…not the mobile computing world….not the mobile phone market….not any market
They’re niche!!
Kitkat
June 8th, 2010 at 4:06 pm
@mobile phone – Apple is definitely niche, but that’s the beauty of it! They can be niche, yet worth more than Microsoft in stockmarket value coz of their innovation and fat margins. And not to mention single-handedly changed the face of the music, mobile phone and PDA industry.
Kitkat
June 8th, 2010 at 4:08 pm
@Komodo Dragon – In Malaysia, our iPhones are free if you sign up with Maxis for 2 years. So really the Koreans should be paying us to use their phones haha!
Komodo Dragon
June 9th, 2010 at 4:39 am
@Kitkat, I wish they would have that offer here in the USA, I would definitely be all over that! I know they have offers like that here.. but its not for an iPhone
Sony Laptop Computers
June 9th, 2010 at 5:10 am
@komododragon – Could you give me a quick shout back or can I contact you from your contact us form on your site?
Porno
June 9th, 2010 at 5:39 am
It’s too slow to use i didn’t like it ..
Komodo Dragon
June 10th, 2010 at 5:13 am
@Sony Laptop Computers, Go ahead and feel free to contact me via the “contact page” on my website.
Program
June 14th, 2010 at 2:48 pm
What’s Apple’s goal? Do you want to be a monopoly? I wonder why everyone sensed the dissatisfaction?
iPhone
June 14th, 2010 at 8:13 pm
While I can see the point, there is still big gap between flash and html5 that many people need/want. Flash should be implemented until html5 is popular.
Sell Property
June 16th, 2010 at 2:02 pm
Well, I don’t think flash will be much effective on iPhone.Lets watch what happened next
gabriela
June 17th, 2010 at 12:19 pm
I do not think Flash is effective, but lets see what is the trend.
Sell Property
June 21st, 2010 at 5:52 pm
I just researched this thing. You Are right. Flash will not be much effective on iPhone OS.
Mark Nasri
June 29th, 2010 at 4:08 pm
We want Flashhhhh
Lezioni Chitarra
July 1st, 2010 at 6:47 am
What ever the case maybe I find it extremely irritating that i cannot view certain videos on my Ipad!
Swimming Pool Contractor
July 3rd, 2010 at 1:07 pm
I have an iphone myself and it really drives me crazy when i surf to a site and there’s a big blue dot. I cant wait till people realize that flash is like an 8 track back in the days, it work but come on were in the DVD days. Its slow, and its not good for SEO, sure its pretty but it doesn’t make sence it yu have a pretty site which nobody can find. HTML5 Rocks!!!
web applications
July 3rd, 2010 at 6:46 pm
Users of iPhone 4 recently are facing a lot of problems on the OS front. Flash aspect should be added.
Email Marketing City
July 3rd, 2010 at 11:43 pm
Its a two way street – Apple users may be angry that flash isn’t supported (due to its robust application on the internet) and therefore cannot run different applications.
Laptop Briefcase
July 7th, 2010 at 1:36 am
@Swimming Pool Contractor: sure there are other options to flash, but why should all flash websites be forced to suddenly change their sites to be compatible with iphones? There are plenty of practical applications for flash that don’t affect SEO. If Apple really wanted to keep their customers happy, they would find some way to support flash.
used tires
July 8th, 2010 at 7:21 pm
At the end of the day It’s Apple’s and Steves Job’s decision to make, we can all speculate of what should or should not be the answer, but its up to them, I am sure they will make the right decision at the end of it all. Still though… we can still have a little fun and speculate what it is they will do
Till then,
Jean
Bidet
July 10th, 2010 at 3:11 am
Its their decision not to include Flash but Im sure it would be a great addition to the Iphone
Uzi
July 21st, 2010 at 1:33 pm
If flash is slow for iPhone then how come other companies would have it in their phones?
sell your textbooks
August 6th, 2010 at 5:03 am
I guess they don’t want to spend the money on something that their customers won’t be happy with.
Rainhut
September 2nd, 2010 at 9:38 am
Flash is now on the Android so it will be interesting to see how long it takes apple to change their minds. I’m guessing 6 months.
Computer Tips Tricks
September 2nd, 2010 at 6:14 pm
In my opinion, flash is not allowed simply because they want to retain the sales of apps in app stores. If flash is available in iPhone, there’ll be many apps made in flash that can replace those in App Store.