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Get ready for a crash course in net-capable consumer electronics devices, we will be looking at two new architectures that promises to give stiff competition to Intel’s Atom microprocessor and it’s only going to get confusing if you don’t pay attention.
Things started off with Intel releasing their Atom processor aimed at low-priced low-power netbooks or devices that resemble notebooks but are only capable of doing basic mundane stuff like surfing the net, email and occasionally viewing video. Their entry is no doubt influenced by the success of products such as the EeePC and for awhile, they are the only ones providing the mass-market processors and appeared in most every netbooks produced so far.

Things are about to change with NVIDIA’sION platform, which aims to combine Atom processor with their powerful GeForce GPU to create netbooks that are capable of doing much more multimedia intensive tasks such as watching HD video and even some medium-level gaming.
Intel’s Atom platform uses the aging 945 chipset with onboard graphics that absolutely suck, but so far consumer have no choice but to put up. The ION led to some hostility between NVIDIA and Intel, involving the use of questionable statistics and outright lies.
Regardless, two new competitors will be dropping into this convoluted mess and they are Tegra and Snapdragon. Both Tegra and Snapdragon are platforms based off ARM processors. ARM have been making ultra low power microprocessors for all sorts of devices such as digital cameras, watches, mouse and most of the popular MP3 players out there including the iPhone. However they have very successfully stayed behind the scenes, even though their processors can be found in almost every modern device except the computer. Well, that may no longer be true as they are about to bring pool together their resources to create the company’s first lineup of ARM microprocessors that aim to capture a share of the netbook and budget portable computer market.

The Tegra, also by NVIDIA, will mate together the older and less powerful ARM11 microsprocessor with their custom GeForce GPU subsystem, much like the ION. The GPU will be responsible for most of the rendering and post processing efforts as the ARM11 is rather toothless. However the marriage proved to be quite powerful with the Tegra 600 being capable of decoding 720p HD video with ease while the Tegra 650 can do 1080p. The Tegra was originally intended to be released for mobile devices, but so far the only product prototypes are of netbooks. If they are capable of bringing it to the mobile platform as originally intended, then things will certainly get more interesting. As of now, the Tegra is facing a question of whether its bringing anything new to the table since netbooks are the domain of the ION, another NVIDIA product.

With Snapdragon, developed by Qualcomm, is based off the Cortex processors from ARM, which is the aforementioned family of ARM processors created to target the netbook market. They are vastly superior to the ARM11 and has all the fancy HD decoding, GPS and WiFi capabilities wrapped tightly together into one nice little bundle. The ease of packaging the platform into a consumer electronics device will certainly make SnapDragon very friendly to netbook and even mobile internet device manufacturers. It was shown at CES 2009 powering an EeePC running on Android.
And there you have it, a little insight into the architectures that will be powering the next modern netbooks and portable media devices.
Jayce
June 23rd, 2009 at 3:54 pm
I still prefer use my desktop to watch HD video. Netbook is for surfing for the moment.
ImIcarus
June 24th, 2009 at 6:10 am
Nice article.
The microprocessor industry is really starting to heat up, adding on Qualcomm’s Snapdragon, Intel’s Atom, and now NVidia’s Tegra.
I am quite curious about how NVidia is producing these microprocessors. They probably have a team specifically for the Tegra, so why not jump into the desktop and laptop processors race? But then again, Intel and AMD have been in the race for so long that it may be too hard for NVidia to catch up.
CHeers!
Loan Relief
June 25th, 2009 at 5:24 am
A combination GPU/CPU from NVidia will be awesome! I can’t imagine gaming on a netbook (unless maybe video poker?
but for watching movies it’ll be a real treat. I can’t wait to see what they come up with next.
LimPek
June 29th, 2009 at 7:58 pm
my requirement not so high, as long can use to online..then ok d.
Hitachi Magic Wand
July 16th, 2009 at 1:30 pm
Yeah, watching HD video on a netbook is not very lucrative. They are too underpowered and have screens that are way too small. Stick to watching HD on your main computer.
PS3
October 24th, 2009 at 12:50 am
wow! that’s ubernice! which series of Eee will have it again?
though i don’t like the idea of having Android pre-installed on it.
john
January 21st, 2010 at 9:24 am
to ImIcarus,
in reagrds to your enquiry as to why nvidia hasn’t dominated the Desktop market, it is solely because intel holds the licensing rights to the x86 architechture, only two other companies are allowed to make them 1 is AMD and the other is VIA. i’m guessing this is why they chose to go with the ARM processor, in their tegra platform, you never know this could also be testing grounds for future development for a ARM-based desktop architechture
NVIDIA FOR THE WIN!!