Keep in touch with your social networks with FriendFeed.

The internet has gone social and there is an abundance of social networks. To keep track of what is happening around your social circle online you have to invariably subscribe to feeds from your friends. Soon another hot site pops up and you’ve signed up and before you know it you are drowning in a deluge of feeds. This is the niche that FriendFeed is a targeting with its service that aggregates feeds across social networks, bookmarking sites and content networks and delivers them in a concise manner.

There are several services similar to FriendFeed (Plaxo Pulse, Spokeo) but to its credit the site is the brainchild of ex-Googlers. Also, now, there is a desktop application available that adds more interactivity to the updates.

An excerpt from TechCrunch, FriendFeed To Aggregate Social Network Data Into A Single Feed.

But unlike those competitors, FriendFeed’s simple approach may be the way to win. Instead of layering another social network on top of all of the ones you already belong to, FriendFeed is taking the year old Facebook News Feed idea, which may be the single most important feature contributing to the success of Facebook Platform, and opening it up to all social networks.

When you sign up for FriendFeed, you tell it the social networks you belong to, widely defined (Facebook, Last.fm, Flickr, Netflix, Digg, etc.). It tracks what you are doing on those networks, aggregates it all and provides you and your friends with a personalized feed of the data.

The advantage of FriendFeed is that you get to see the feeds of your contacts on sites that you may not be member of. It’s a sort of win-win situation for all. By sharing feeds across multiple services, barriers fall and usability increases.

As social networks and online services grow, a market will emerge for products that help better manage the information that comes via these networks. It’s all in tune with a phrase that I read a few days back which goes - “If the information is important, it will find me”. FriendFeed is taking an early step in that direction.